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So, you’ve launched a business? That’s great! Now the next step is promoting it so that you can start driving customers to buy your products and services. Luckily, this is not as expensive or complicated as it once was. There are plenty of easy ways to promote your business and a mountain of tools and resources available to help you. In this article, I’ll be rounding those up, so you can get started. How to promote your business with social media Setting up social media pages is a must for building an online presence – it’s a great way to direct users back to your website and interact with your potential customers. Avoid setting up on every single one and just choose the platforms that make the most sense for your business, so you can put as much time and energy into running them as possible. Refer to this article  to know the social media platform that’s right for your business. And for when you can’t be there – you’ll want to automate. Use tools like  Hootsuite  or...

Learn before you leap Part of your planning has to be learning about how to run an online business. The best way  is to read about e-commerce online (on sites like The Profit Club) or in books and chat to people who are selling online already – maybe via a forum, or by contacting the owners of sites you like (provided they are not big retailers). Learn from your own shopping experiences too. What do you like/dislike? Attending a few small business and e-commerce exhibitions will help as well. Know the competition You can see what the competition is like by searching on Google for some of the products that you plan to sell. You could even test their service by buying something. Get your proposition and pricing right Why would anyone want to buy from you? What can you offer that’s different to other sites? Beware of competing just on price – it’s a mug’s game. Add value instead and charge more! Eg offer related consumables (like batteries) for a bit more, suggest associated item...

Nowadays, it’s very important for a growing business to take advantage of social media as a tool for marketing almost any kind of business but not all the social media platforms are suitable for all kinds of businesses. In this guide, though I’ll try to be as straight to the point as possible in explaining how to explore the most popular social media platforms and explain which is should be right for your business. Let’s get social. Google My Business Google Plus may be dead, but Google’s business-focused social network still lives on. It’s suitable for all kinds of businesses, but it’s especially useful for business that serve a specific local area either via a physical premises that people can visit (such as a café), or without a premises that people can visit (such as a plumber). Why is it so useful to these kinds of business? Because Google My Business allows you to be included in Google’s local search results. Other benefits of Google My Business include displaying your opening ti...

In the time when social media marketing is leading the trend in digital marketing, it's necessary to understand the best image sizes for the best visuals. You may be ready to ramp up your existing social media efforts. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding. A top priority should be making sure your voice matches the audience for each social channel; however, providing a consistent appearance for your brand is vital. One of the best ways to accomplish both of these branding goals is through visual design. As you visit the major social networks, you might see little consistency at first glance. However, as these websites evolve and update their offerings, it becomes easier and easier to use your design skills to create a recognizable brand across the spectrum of sites. This “cheat sheet” offers you a brief guide to image size recommendations for many of the top social media sites (including Facebook, ...

Setting up a website is one thing, ranking top of search results is the major thing to consider as you decide to take your business online and this article is put together to highlight the simple SEO tools you need to rank top of search results. SEO is more than just stuffing content with keywords. In fact, keywords are just a tiny part of a huge collection of factors that come together to ensure that you show up in search engines when people search for a website like yours. To begin. SEO tool 1: Want to do keyword research? The first thing to do on your journey to the top of the Search Engine Results Page (SERP) is plan some keywords you’ll want to target within your website content. The Moz Keyword Explorer is a popular free tool that you can use to do this. Once you’ve created a free account, you can use the tool to analyse keywords and phrases. Moz will bring up a group of handy stats about the keyword such as search volume and difficulty – in other words, how hard it will...

What is Freelancing? How can Fiverr help? Why freelancers should work from home? The Pros and Cons of it and if it’s right for you to do freelancing? Whether you’ve heard a little about freelancing and are curious to know more, or you already know that you want to be an online freelancer, but aren’t sure where to start, you’ve come to the right place! This article can justify you everything you wish to grasp concerning freelancing and the way to be a freelancer. So initial allow us to outline the fundamental understanding of the term freelancer and freelancing. What is Freelancing? Any individual operating for multiple shoppers or corporations at a similar time while not being for good utilized by anyone of them is understood as a private freelancer. The working freelancers are termed as “doing freelancing” or “Freelancing”. Individual freelancers favor to work from home however freelancing isn’t solely confined to functioning from home or operating as a private. A group of...