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Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. The focus of web analytics is to understand the users of a site, their behavior, and activities. The study of online user behavior and activities generate valuable marketing intelligence and provides. Performance measures of the website against targets. Insight on user behaviors and needs, and how the site meets those needs. Optimization ability to make modifications to improve the website based on the results. Website Modifications Web Analytics Tools An average web analytics tool offers hundreds of metrics. All of them are interesting but only a few would be useful for measuring the website’s performance. Focus on what is important to get meaningful insights on your website, and start your web analytics initiative by defining realistic and measurable objectives for your site. In order to identify the users, web analytics tools need to repo...

Want to learn how to track affiliate links in Google Analytics? By tracking your affiliate links, you can find out exactly how your users are interacting with them on your site. Then, using the gathered data, you can optimize your links for better conversions and revenue. In this article, we’ll show you how to track affiliate links in Google Analytics in 3 easy steps. Why Track Affiliate Links? Without a doubt, affiliate marketing is one of the most popular ways to  make money online . If you have a good amount of regular traffic coming to your  WordPress site , you can earn a tidy sum of money by adding affiliate links on your site. Affiliate links are links to sales pages for other people’s products with your affiliate id attached. So, when people buy products through that link, you earn a certain amount of commission money. When managed properly, affiliate marketing can give you good perennial income. However, successful affiliate marketing isn’t possible without proper dat...