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You’ve probably already heard the phrase “digital marketing” but perhaps you’ve been left a little confused by it – after all, it’s a huge topic. In this guide, we’ll look at the basics of digital marketing and what it is, as well as explain the principles behind the leading digital marketing methods to help you decide what will work best for your online business. So… What is digital marketing? Digital marketing refers to the marketing of products and/or services through the use of digital technology, most commonly the internet. It includes search engine optimization (SEO), pay per click ads (PPC), social media advertising to name just a few. Done well, digital marketing will help boost your sales and is highly cost effective. So let’s take a look at the main digital marketing techniques and how you can use them to promote your business. 1 Search engine optimization SEO was one of the first digital marketing techniques, and it’s still an exceedingly powerful tool today. The aim to ensu...

SEO relies on organic search, and is the art of  getting your website into the best position to be found naturally when people are searching through Google  (or another search engine). Google links to sites it considers relevant and authoritative, so the more you can do to make your site’s content relevant to people’s searches, the better your SEO. And the more links you can get to your site, the higher you rank in a Google search. PPC uses the Google AdWords advertising space at the top and side of Google search pages. These small ads appear when someone’s search matches the advertiser’s keywords. Each time someone clicks on an ad, the advertiser pays a fee, usually up to a pre-set limit. Paid search results Digital marketing question 2: Which one’s better? Although they both form crucial parts of search engine marketing (SEM – okay, that’s enough acronyms for now), and they both aim to get your brand and messages seen by as many people as possible, SEO and PPC are reall...

Being in this post shows that you definitely have been trying to find an answer to some SEO related questions. Well, we know that Search engine optimization (SEO) can be tough to get your head around, especially if you’ve just launched a new business. Some of the most common beginners’ SEO questions relate to how to ensure that Google and other search engines are aware your site exists. In this article, I’ll discuss these basic steps in SEO and of course look into the question  “Do you have to submit a URL to Google?” . Do you have to submit a URL to Google? As a general rule, if your site is designed with SEO considerations in mind, then Google and other search engines will be able to find and crawl new pages so they can be included in search results when appropriate. You do not have to submit a URL to Google for it to be included in its search results. But if you don’t necessarily have to submit your links to Google, why does the thought that you should exist? There are a few rea...

For every online business, the importance of Search engine optimization (SEO) cannot be overemphasized. SEO has proven to be a great marketing tool, and it’s often overlooked. In this guide, I’ll explain the importance of SEO for online businesses and business website, and also provide some resources to help you improve the SEO of your website. Why search engine optimization is important to a business As the owner of a business website, what the one thing you always want more of? While there are several potential answers to this question, at the top of the pile is always “website visitors who want to buy my products/services”. So if you could secure a regular stream of website visitors who are actively search for a product/service like the one you’re offering, you’d undoubtedly want a piece of the action. Well, that’s exactly what SEO offers to all businesses of all sizes. Of course, you need to put in the groundwork first to reap the rewards. But if you do, you could end up with a reg...

In the time when social media marketing is leading the trend in digital marketing, it's necessary to understand the best image sizes for the best visuals. You may be ready to ramp up your existing social media efforts. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding. A top priority should be making sure your voice matches the audience for each social channel; however, providing a consistent appearance for your brand is vital. One of the best ways to accomplish both of these branding goals is through visual design. As you visit the major social networks, you might see little consistency at first glance. However, as these websites evolve and update their offerings, it becomes easier and easier to use your design skills to create a recognizable brand across the spectrum of sites. This “cheat sheet” offers you a brief guide to image size recommendations for many of the top social media sites (including Facebook, ...

Setting up a website is one thing, ranking top of search results is the major thing to consider as you decide to take your business online and this article is put together to highlight the simple SEO tools you need to rank top of search results. SEO is more than just stuffing content with keywords. In fact, keywords are just a tiny part of a huge collection of factors that come together to ensure that you show up in search engines when people search for a website like yours. To begin. SEO tool 1: Want to do keyword research? The first thing to do on your journey to the top of the Search Engine Results Page (SERP) is plan some keywords you’ll want to target within your website content. The Moz Keyword Explorer is a popular free tool that you can use to do this. Once you’ve created a free account, you can use the tool to analyse keywords and phrases. Moz will bring up a group of handy stats about the keyword such as search volume and difficulty – in other words, how hard it will...