Poper

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With all of the day-to-day tasks and strategic planning resellers contend with — sales, marketing, HR, finances and more — technology can help a small operation provide a level of customer service and marketing automation that buyers are accustomed to receiving from large companies and enterprises. Your reseller company can help your clients step up their game with more targeted marketing and partially automated customer service. From a website that boasts amazing UX and online stores that make purchasing and filling orders a breeze, to email campaigns that are more likely to convert – your technology offerings can help put your clients’ businesses on top of their game. Use technology to respond quickly The squeaky wheel gets the grease, and just like your clients contact you in a time of need and discontent, so do theirs. When the fire is already lit under a client or potential client, a slow response to address these issues can lead to poor brand perception, irate customers and loss ...

You’ve probably already heard the phrase “digital marketing” but perhaps you’ve been left a little confused by it – after all, it’s a huge topic. In this guide, we’ll look at the basics of digital marketing and what it is, as well as explain the principles behind the leading digital marketing methods to help you decide what will work best for your online business. So… What is digital marketing? Digital marketing refers to the marketing of products and/or services through the use of digital technology, most commonly the internet. It includes search engine optimization (SEO), pay per click ads (PPC), social media advertising to name just a few. Done well, digital marketing will help boost your sales and is highly cost effective. So let’s take a look at the main digital marketing techniques and how you can use them to promote your business. 1 Search engine optimization SEO was one of the first digital marketing techniques, and it’s still an exceedingly powerful tool today. The aim to ensu...

Everyone desires to do important things in life – to work on important products, establish important companies and carry out tasks that could shake the world and have impacts. Becoming an entrepreneur is one of the ways to be successful and if you are a business-minded person, chances are that you’ve heard about the two common words ‘small business and startups’ more times than you can recall. Well, these words are used interchangeably and if you don’t know the differences, you have come to the right place as we will help you differentiate the two and figure out whether your existing venture is a small business or a startup. Difference  Between a Small Business and a Start-Up A small business can be defined as an independently owned and operated firm, limited in size, has fewer employees and whose revenue depends on the industry. Any business can be regarded as ‘small’ as long as it can apply for support from the government and qualify for preferential tax, which varies depending o...

As you know, your business is your means of survival that you’ve built it into a money-making machine, but it’s so much more than that – it’s your dream made reality. The value of your business is of no importance to hackers, however, your business is nothing more than a potential cash cow, yes! And given half a chance, they’ll take everything they can. The sad truth is,  60% of SMEs that are hacked go out of business within six months . The potential reasons for a hacked SME going out of business are as obvious as they are frightening – it could be a loss of customer trust, regulatory fines or just a straightforward pilfering of assets by the hackers. Of course, hackers don’t care whether your business flourishes or fails. All they’re interested in is making a quick profit. Here are some more startling stats about SME cyber security which highlight how important it is to get things right: SME Cyber Security stat by Godaddy. So what can you do to boost your SME cyber security? Firs...

SEO relies on organic search, and is the art of  getting your website into the best position to be found naturally when people are searching through Google  (or another search engine). Google links to sites it considers relevant and authoritative, so the more you can do to make your site’s content relevant to people’s searches, the better your SEO. And the more links you can get to your site, the higher you rank in a Google search. PPC uses the Google AdWords advertising space at the top and side of Google search pages. These small ads appear when someone’s search matches the advertiser’s keywords. Each time someone clicks on an ad, the advertiser pays a fee, usually up to a pre-set limit. Paid search results Digital marketing question 2: Which one’s better? Although they both form crucial parts of search engine marketing (SEM – okay, that’s enough acronyms for now), and they both aim to get your brand and messages seen by as many people as possible, SEO and PPC are reall...

Learn before you leap Part of your planning has to be learning about how to run an online business. The best way  is to read about e-commerce online (on sites like The Profit Club) or in books and chat to people who are selling online already – maybe via a forum, or by contacting the owners of sites you like (provided they are not big retailers). Learn from your own shopping experiences too. What do you like/dislike? Attending a few small business and e-commerce exhibitions will help as well. Know the competition You can see what the competition is like by searching on Google for some of the products that you plan to sell. You could even test their service by buying something. Get your proposition and pricing right Why would anyone want to buy from you? What can you offer that’s different to other sites? Beware of competing just on price – it’s a mug’s game. Add value instead and charge more! Eg offer related consumables (like batteries) for a bit more, suggest associated item...