Poper

With all of the day-to-day tasks and strategic planning resellers contend with — sales, marketing, HR, finances and more — technology can help a small operation provide a level of customer service and marketing automation that buyers are accustomed to receiving from large companies and enterprises. Your reseller company can help your clients step up their game with more targeted marketing and partially automated customer service. From a website that boasts amazing UX and online stores that make purchasing and filling orders a breeze, to email campaigns that are more likely to convert – your technology offerings can help put your clients’ businesses on top of their game. Use technology to respond quickly The squeaky wheel gets the grease, and just like your clients contact you in a time of need and discontent, so do theirs. When the fire is already lit under a client or potential client, a slow response to address these issues can lead to poor brand perception, irate customers and loss ...

You’ve probably already heard the phrase “digital marketing” but perhaps you’ve been left a little confused by it – after all, it’s a huge topic. In this guide, we’ll look at the basics of digital marketing and what it is, as well as explain the principles behind the leading digital marketing methods to help you decide what will work best for your online business. So… What is digital marketing? Digital marketing refers to the marketing of products and/or services through the use of digital technology, most commonly the internet. It includes search engine optimization (SEO), pay per click ads (PPC), social media advertising to name just a few. Done well, digital marketing will help boost your sales and is highly cost effective. So let’s take a look at the main digital marketing techniques and how you can use them to promote your business. 1 Search engine optimization SEO was one of the first digital marketing techniques, and it’s still an exceedingly powerful tool today. The aim to ensu...