Understand Digital Marketing Web Analytics

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. The focus of web analytics is to understand the users of a site, their behavior, and activities. The study of online user behavior and activities generate valuable marketing intelligence and provides. Performance measures of the website against targets. Insight on user behaviors and needs, and how the site meets those needs. Optimization ability to make modifications to improve the website based on the results. Website Modifications Web Analytics Tools An average web analytics tool offers hundreds of metrics. All of them are interesting but only a few would be useful for measuring the website’s performance. Focus on what is important to get meaningful insights on your website, and start your web analytics initiative by defining realistic and measurable objectives for your site. In order to identify the users, web analytics tools need to repo...